Want to give your small business a marketing boost? Try one of the ideas below.
They’re inexpensive, and they work.
Here’s the list:
Set up your Google Business Profile
Get featured on local list posts
Get listed on directories and marketplaces
Get more reviews
Target seasonal events
Do SEO for your existing pages
Run a giveaway of your product
Partner with influencers
Leverage existing pages and spaces
Turn one-time purchases into subscriptions
Bundle your products
Create a referral program
Set up drip campaigns
1. Set up your Google Business Profile
Google Business Profile (formerly Google My Business) is a free tool from Google that allows you to create, manage, and optimize your Google Business Profile.
Basically, doing this will improve your rankings in local search queries and Google Maps.
Setting it up and optimizing it only take 30 minutes—a low-hanging fruit. If you’ve not done it yet, I’ll recommend you do it now.
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. Recommended reading: How to Optimize Google My Business in 30 Minutes
2. Get featured on local list posts
“Best of” lists exist for almost anything in almost any city. You can find the best spas in Singapore:
Google SERP of "best spas singapore"
Or the best spin studios in London:
Google SERP of "best spin studios london"
These pages usually get a decent amount of traffic and will expose your business to readers. So your goal is to appear on these pages, which feature lists that fall under topics relevant to your business.
Here’s how to find these pages to pitch:
Install Ahrefs’ SEO Toolbar
Search Google for something that’s likely to return relevant lists for your business
Look for blog posts with traffic
For example, if you own a ramen restaurant in Singapore, you can search for “best ramen restaurant singapore.” This gives you a list of “best of” pages you can pitch to. Use the SEO Toolbar to see which of these pages get traffic: