When developing detailed customer personas for digital products, it is best to follow proven templates, such as:
Create buyer personas for your business
Introduction to the buyer's role
Buyer Persona Template
Basic Marketing Persona Template
Buyer persona
3. Have quality documentation
Documentation is one of the key things customers look for when buying a plugin, theme or SaaS. If you want them to spend money on the product, you need to provide them with quality documentation that they can use as soon as they have any questions.
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Alternatively, you can opt for a downloadable PDF file, but the Latest Mailing Database convenience factor comes first. Do you want users to download the PDF file and open it separately from the browser, or provide them with the answer on the website? We will let you decide.
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Typically, your product documentation should have the following characteristics:
friendly user
quality write
Concise, no filler required
understandable
Compatible with mobile devices
easy to search
Any other elements like videos, screenshots, and audio tutorials can only be a plus when convincing your potential customers to choose your web app, SaaS or template.