You have been involved in SEO for a long time, at least since 2005. What mistake do you think brands, even some SEOs, are still making after all these years? One of the biggest mistakes is at the strategic level. When brands say, "This is not an SEO initiative." at the start of a project. Sure, SEO might not be its primary focus, but it's still a page on the web, why don't you try to get some SEO value out of it as well? 4. Once upon a time, you were one of Google's human quality raters. How do you think the year you spent as a quality rater affected your view of the SEO landscape? This was back then before the Quality Rater guidelines were released to the public and before Google said screw it, here it is.
Advertising Continue reading below If you haven't read this document yet, I suggest you study it. This is the best SEO guide image masking service out there. Having access to this document early on taught me to think like Google. It taught me to understand quality the same way they do, so when I do SEO for clients, I try to help them achieve what Google says they're looking for in those materials. It's funny. Many people believed that human quality raters had a negative impact on sites. Having a computer background, my immediate impression of the program was "Ooh, that looks like a workout set." My presentation will be more detailed on this subject. 5. You really seem to be into futurism, at least compared to the world of technology. What's the most exciting "futuristic" idea or invention you've seen lately?
I'm going to mention it in my talk as well, but right now I'm a startup called Viv. It's like SIRI on steroids. You can say things like "Viv, order me a large pizza with pepperoni and mushrooms - and chicken wings too." and it will and the pizza will appear at your doorstep. When you break that down into steps for a machine, it's basically research - but now there's no longer a human doing it. For me, it is interesting and it will definitely have an impact on SEO. The smart home is another area. I don't think we're too far off from technologies like the Star Trek computer, or JARVIS, or the one in the movie HER. These things are all technically researched. One of the functions of your website is to help alleviate fears visitors may have about doing business with you.