Finally, another tip to keep in mind is to use corporate colors. Do not use colors that are random or do not represent you. Make a concrete, very valuable promise that generates immediate gratification. Then stick to it. As I mentioned before, a lead magnet does not need to be the longest book or the course with the most chapters to be the best. If you write or talk a lot, trying to build authority by demonstrating what you know, it will have the opposite effect. It is much better to have a very specific goal (promise). That it is unique , desirable for your public and that, in addition, brings you a quick profit . If you can show that what you explain in the lead magnet works in less than two hours, it will be much more powerful than if you guarantee results in 2 weeks.
The person who downloads it has to see that you have been able to help them. That is the best authority. Immediacy is essential. Not only in the lead magnet, but in the other promises you make with your products or services. Knowing how to control this immediacy or "Urgency" to the right extent can help us a lot Latest Mailing Database when it comes to selling. And if you want to know how to work on it in depth, I recommend that you go through this post by iván orange. In conclusion, the lead magnet must have a clear objective and a very high perceived value. Let them think you're crazy for giving away something like this . There must be a relationship between the lead magnet and what you sell your lead magnet will have to be aligned with the product you sell. Otherwise it will be as if you sell milk in the market and so that they come to your stall you give away churros.” theme="Style4"] if you want to sell milk, don't give away churros.
Perhaps the simile seems exaggerated to you, but it is not uncommon to see, for example, people who give away a guide to learn seo, when in reality their services are web design. What you give away has to be in the same line of the product or service that you are going to sell later. And, if you have several, the ideal would be to create several lead magnets. Each one with a different sales purpose. If you meet these requirements, you can get subscribers like crazy. Where to promote it to get more conversion? What is most often done (although it has worse results) is to place the subscription box on the side or at the bottom of the web. And, even if fewer people end up signing up, they tend to be higher-quality subscribers, since going to the sidebar or footer to subscribe is a thoughtful action, not an impulsive one can be to place it in the middle of a post. Of course, you must introduce it in a very organic and natural way.