With the word insurance, because they have made the best page according to Googles algorithms. The organic search result is always free. It is usually said that it is deserved. Differences between SEO and SEM in numbers Highervisibility has collected some statistics and other facts from various sources on a blog article . Here is an excerpt from the article of the numbers that separate SEO and SEM of traffic on an average website comes from organic search results and from purchased search results The revenue is x higher from the organic search result for BB than from any other source.
The top organic search result has a CTR Click-Through-Rate of .. The average CTR for a Google ad is .. More differences between SEO and SEM In the organic search result, you have to earn your placement, but you can buy your way into a placement through a Google Ads ad. Getting high on Google in the organic USA WhatsApp Number List search results can take months or in some cases years, but when you buy an ad, the page will immediately rise to the top along with other ads on Googles SERP. Should you invest in SEO or SEM? Most often, I recommend a combination of both. Especially if you have a new website and need to get a new page up quickly on the Google search results page. When should you stop advertising.
Once a page is high on Googles organic search results, can you stop advertising? Well - it turns out that in some cases, having both an ad and getting high in the organic result results in more than just being in the organic result. A bit like the classic expression . Surprising examples from real life Growthdigital describes it well in an interesting case which is also presented and linked in Highervisibilitys post, where they concluded that the client suffered a revenue loss if they removed their Google ads even though they had the corresponding pages in the organic search results regardless.